After spending a decade in New York City working in the fitness and
fashion industry, life brought us to Switzerland.
After traveling back to New York a few times a year and having to wait for the next trip to stock up on our favorite active designers, we decided to bring the
fitness fashion movement to Zurich. Athletic street style has taken over the streets and studios in New York, LA, and Instagram (#fitspo). Fashion forward studio wear is a staple in wardrobes and now at top fashion houses and on models Gigi and Kendal.
Boutique designers took notice and have captured what the movement is all about, looking fabulous in and out of the studio.
We look forward to partnering with the community and sharing our love for
the active lifestyle and living in it.